Why didn’t Sony take the RX1/R and turn it into the Leica Q before Leica did? Sony was so close the first time…
Sony is a behemoth with deep resources and Leica is a tiny company with relatively limited resources, yet Leica out-Sony-ied Sony.
I keep wondering: Why?
(Nikon and Canon haven’t shown an interest in this class of camera — yet. So forget them, as they seem to be sleeping.)
Either way, I’m glad Leica pulled this off first because Sony would have messed up the haptics.
On a related note, every decade people are willing to write Leica off, but Leica manages to re-invent itself. As I stated in point #20 of My Photography Truths:
Never bet against Leica.
—Peter.


















