[Note: I don’t accept advertising on this site.  This is therefore a personal endorsement, and not a paid advertisement.]

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Popflash is a California-based authorized dealer of camera equipment that is owned and operated by Tony Rose.  I have dealt with Tony for many years now for most of my photographic purchases and felt compelled to write about his business.

Why?

Simply put, the service at Popflash is unparalleled.   Whether it’s responding to questions or requests via e-mail or over the telephone, the Popflash team is unfailingly friendly, knowledgeable, and efficient.  In particular, I’d like to recognize a specific member of the Popflash team, Alex, who is responsible for the day-to-day fielding of questions and orders.

And, despite the great service, which normally comes at a price premium in most businesses, the prices at Popflash are very competitive.  In fact, I’ve gotten some of my best deals on Leica equipment there.

Last week, for example, I was informed that Popflash was expecting delivery of a lens I had been seeking for some time.  This particular lens has been in high demand and in short supply, so I promptly placed an order for it.

Sometime later, well after placing the order, Popflash sent me an email informing me they were in a position to offer a discount on the lens and that they would be applying that discount to my order.

Can you believe it?  They could have easily sold this very popular lens at the retail price but they chose instead to pass on their own savings to a customer.

Knowing them, I can’t say I’m surprised, though I’m always impressed.

Give Popflash a try, they deserve your business.

—Peter.