“…the world’s largest trade fair for the photographic and imaging industries.”
…and all the photographic fora are abuzz with rumours and speculation about what new cameras and lenses are about to be unveiled.
Why “try to ignore them”?
If you’re visiting this site you probably already own a camera, so your time would be better spent learning how to use it properly!
Constantly “upgrading” equipment is not only costly, it’s counter-productive: you never hold on to it long enough to get any good at using it. Moreover, when you’re first getting acquainted with a new camera the quality of your photographic output is at an all-time low because you’re too busy trying to figure out all the operational nuances (all those buttons, menus, quirky behaviours, etc.) to actually concentrate on the basics like composition and lighting.
How do I know?
I’ve made the same mistake — over and over again. 😉
Buy the best camera equipment you can afford (see my previous article here) because — all other things being equal — a good image will always look better when created with high-quality equipment vs. cheap equipment. Then, practice, practice, practice (there are no shortcuts!) and make that camera an extension of your brain… the photos will follow.
On the off-chance you don’t “bond” with your gear (and this sometimes happens when the camera isn’t the right size or shape, etc.) you’ll probably be able to sell it and get most of your money back… good equipment is always in demand.
Did I mention, practice, practice, practice?
[Disclaimer: This is a bit tongue-in-cheek, but mostly true.]